Why B2H (Business-To-Human) Marketing Might Be a Better Approach Than B2B

We've all heard of B2B and B2C marketing, but B2H? What's that?

Business-to-humans (B2H) marketing is a approach that focuses on building relationships and connections with individual people, rather than targeting businesses as a whole. There are several reasons why B2H marketing might be better, more ethical, and more holistic than traditional business-to-business (B2B) marketing, especially if you're after a targeted or hyper-targeted goal:

1. Human-centered approach: B2H marketing takes a human-centered approach, recognizing that individuals are the ultimate decision-makers and influencers within businesses. By focusing on the needs and interests of individual people, B2H marketing is able to build more authentic and meaningful relationships.
2. More ethical: B2H marketing is often seen as more ethical than B2B marketing, as it prioritizes building genuine connections and relationships with people, rather than simply trying to sell products or services.
3. More holistic: B2H marketing takes a more holistic approach, recognizing that people are complex and multi-faceted, with a wide range of needs and interests. By focusing on the individual person, rather than just their role within a business, B2H marketing is able to address a wider range of needs and create more comprehensive solutions.

A strong B2H approach recognizes that individuals are the ultimate decision-makers and influencers within businesses, and that building genuine connections with people is key to reaching your goals.

But, that's not all, because B2H can also mean brand-to-humans. This can involve personalizing marketing efforts, creating engaging and relevant content, and building a sense of community and belonging around your brand.

In addition to building a strong sense of community, B2H marketing also often involves creating a strong brand personality and voice that resonates with your audience and helps to differentiate your brand from its competitors.

Overall, B2H marketing is a approach that focuses on building relationships and connections with individual people, and creating a strong and distinctive brand personality that resonates with its audience. It's a far more human-centered, ethical, and holistic approach to marketing, which is better suited to building authentic and meaningful relationships with your audience.