Business-to-humans (B2H) marketing is a approach that focuses on building relationships and connections with individual people, rather than targeting businesses as a whole. There are several reasons why B2H marketing might be better, more ethical, and more holistic than traditional business-to-business (B2B) marketing, especially if you're after a targeted or hyper-targeted goal:
But, that's not all, because B2H can also mean brand-to-humans. This can involve personalizing marketing efforts, creating engaging and relevant content, and building a sense of community and belonging around your brand.
In addition to building a strong sense of community, B2H marketing also often involves creating a strong brand personality and voice that resonates with your audience and helps to differentiate your brand from its competitors.
Overall, B2H marketing is a approach that focuses on building relationships and connections with individual people, and creating a strong and distinctive brand personality that resonates with its audience. It's a far more human-centered, ethical, and holistic approach to marketing, which is better suited to building authentic and meaningful relationships with your audience.
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